-CEO Chima Movie Empire
By Pandita Njoh Eta
As the movie industry led by Nigeria surges by leaps and bounds in Africa, it faces a number of challenges. With marketing and quality as some of the concerns, the biggest of them all seems to be piracy says Augustine Chima head of the Chima Movie Empire. It is a veritable canker warm and needs concerted action from all stake holds to curb its nefarious influence on the sweat of the hard working men and women of the industry. In the industry for years, Chima Movie Empire is the all-in-one solution for movie production, celebrity networking, movie sales, marketing and much more. To its credit are several Nollywood projects driven to unimaginable heights with record sales and profits. We continuously evolve with Nollywood and other competitive markets and possess the required knowledge and experience to deliver distinctive masterpieces says Chima in a chat with Pan African Visions.
PAV: Could you introduce Movie Chima Empire to us and the kind of services that it offers?
Augustine Chima: We offer a variety of services to talented people out there, ranging from; managing actors, actresses, artists, models, to movie production. Also organizing events, premieres, beauty pageants, showcasing products throughout different models. Both home (Nigeria) and abroad.
PAV: In a world of competition, what makes the services offered by Chima Empire stand out from what others do?
Augustine Chima: The entertainment industry is a very competitive one, thus we never compromise quality, for that is what we strive for. We go for exceptionality and try our very best to get the best quality product needed by the consumers. We reach for the needs of the consumers so we can be on the right track. We also, get feedback from the consumers, by carrying out surveys to self evaluate and be sure of what we do.
PAV: You are based out of the continent, how are your operations in Africa managed in a way that positive results are achieved?
Augustine Chima: We are able to accomplish this by partnering with home based organizations and production houses such as Dolce entertainment. Also, we have a crew back in Nigeria that handles the affairs there. We also organize a yearly Miss Abuja pageant
PAV: A major threat to the entertainment industry especially in Africa is piracy, is there anything Movie Empire does to fight this, any solutions you have in mind on how to fight this and make sure the hard work of people in the entertainment industry is well rewarded?
Augustine Chima:Piracy is a ‘canker’ worm that is killing the entertainment industry especially the African movie and music industry. It is something that cannot be completely eradicated but can be reduced. It is like rat; the more you discover new traps for it, the more it discovers new ways of stealing your corn. Organizations have been created to bring producers and marketers together to help join forces in fighting against this particular problem that is deeply affecting us all. Some film makers have completely given up on the fight against it, but these organizations are there to help encourage them in the fight. Also joining forces with bigger industries such as Hollywood who are more advanced in doing this by giving awards to those fighting against this , and also forums to educate filmmakers on new strategies to benefit for this change, has been a great help. We really call on those involved in acts like this to be aware of the damage and loss they are causing on the industry, because some of them do this out of ignorance.
Also we want to inform them of the detriments and consequences involved when they are caught in such an act. There range from huge amounts of fines and jail time. Thus beware pirates!!!
PAV: May we know some of the biggest projects that you have worked on and who are some of the people who have impressed you most in the world of African entertainment?
Augustine Chima: Great faces in the industry such as Enebeli Elebuwa, Olu Jacobs, Pete Edochie, Ramsey Nouah, inspire me. I love to identify myself with people of great vision, image and, statue, they are a big encouragement to you even in your low moments. My first co-production was far from home, featuring, George Kalu, Fred Idika, Regina Askia and Ramsey Nouah. Subsequent productions include busted life, which is going to theaters in Nigeria this summer ,we are currently working on a new project called ‘ true life addictions’, great movie line.
PAV: How would you size up the African movie industry as a whole, there seem to be complains that there is a decline in quality with everyone doing their own thing from acting, to producing etc without adequate training, your take on this.
Augustine Chima: The complains are genuine. Nollywood and the rest of the African movie industry is struggling to fight these bad wolves in sheep clothing who don’t value good and quality work. Some people just do things and call it movie. As like every other career movie making, acting, entertainment as a whole is a calling, and when you are called, God gives you the potential for it. But people with no calling just want to do it, and that is the problem.
PAV: Based on your experience what are some suggestions on how the African movie industry could improve itself to the level where it can comfortably compete with the rest of the world?
Augustine Chima: Quality is what we are striving for. Movie makers should be able to attend forums, critics, summits, festivals and keep the training and learning process going. This is one career that is always evolving, and therefore all these work together to bring success. Partnering with other national and international companies to get bigger success than there is now. The government should continue to support us with the funds that are needed. Sponsors are also greatly appreciated, award shows such as the NAFCA, should continue, as it encourages all the movie makers. Producers should be involved with movies of good story line to keep the flag of the industry flying. Adequate training is what we all need in this industry, thus I encourage everyone to go get trained in their individual domains.