Stephan Rautenbach ,Regional Business Manager KWV (right) with Juan Jose Ribes of Mohan's Oysterbay Drinks Kenya Marketing and Sales Director during the launch of the KWV range of products in Kenya

Business:KWV Wines re-enters Kenyan market;appoints Mohan’s Oysterbay Drinks Ltd as its Distributor

 Nairobi, Kenya – June 7, 2018 South African wine and spirits giant KWV has entered into a partnership with Mohan’s Oysterbay Drinks Ltd that will see the latter distribute KWV products across the region.

Stephan Rautenbach ,Regional Business Manager KWV (right) with Juan Jose Ribes of Mohan's Oysterbay Drinks Kenya Marketing and Sales Director during the launch of the KWV range of products in Kenya
Stephan Rautenbach ,Regional Business Manager KWV (right) with Juan Jose Ribes of Mohan’s Oysterbay Drinks Kenya Marketing and Sales Director during the launch of the KWV range of products in Kenya

KWV is one of the leading wine and spirits producers in South Africa and has a distinguished heritage, celebrated around the globe, of product innovation and exceptional brands. It’s products that include KWV Wines, Brandies, Roodeberg, Laborie and Pearly Bay have been featured in the Drinks International Top 50 World’s Most Admired Wine Brands.

KWV Regional Business Manager Mr. Stephan Rautenbach, while announcing the partnership at a cocktail and winetasting event at a Nairobi hotel,described the partnership as strategic and said it aims to capitalize on KWV’s heritage and Mohan’s Oysterbay Drinks Ltd’s market understanding to grow market share in the region.

Mr. Rautenbach said KWV, which was established in 1918 and has just celebrated the conclusion of its 100th harvest, considers East Africa as an important market owing to the growing taste for superior wines and spirits and is keen to invest in introducing more consumers to its products in the region.

The Regional Manager said KWV has been a pioneer in the South Africa wine industry since 1918 and has a wide variety of offerings in it’s portfolio across the pricing spectrum and taste profiles.

Mohan’s Oysterbay Drinks Ltd , Marketing & Sales Director Mr. Juan Jose Ribes, welcomed the partnership describing KWV products as well placed in a market with a growing middle-class that aspired for quality wines with a proven heritage globally.

“We are very excited to welcome KWV’s brands into our rich portfolio of alcoholic, soft and energy beverages that we exclusively market in the region. KWV has always been a strong and admired brand across the world and we are confident that with our input it will grow even further and become the number one brand for consumers in the region”, Mr. Ribes said.

Mohan’s Oysterbay Drinks Ltd are the direct importers and distributors of leading international spirit brands offering a wide range of Whiskey, Rum, Vodka, Cognac, Brandy, Single Malt, Tequila, Gin, Liqueur & Champagne brands.

 Izele Van Blerk, wine maker for KWV says the re-entry of KWV to the Kenyan market, with more new brands will provide more opportunities, more so in regard to jobs in the Kenyan market.

“Kenya is Africa’s most vibrant economy, and by tapping into the opportunity, especially taking the advantage of consuming African wine, we are likely to see a positive trend in our expansion programme,” she told PAV on the sideline of the event.

Izele further adds that with the brand having entered 16 countries in Africa, Namibia leading, the Kenyan market will add value to the trajectory of the company’s growth.

The company also imports and distributes the Red Bull Energy drink.

Some of the more recognizable brands handled by Mohan’s Oysterbay Drinks Ltd include Grants Scotch Whiskey, Glenfiddich, Three Barrels Brandy, Tullamore, Hendricks Gin  and Mac Mohan Whiskey.

 Izele Van Blerk, wine maker for KWV says the re-entry of KWV to the Kenyan market, with more new brands will provide more opportunities, more so in regard to jobs in the Kenyan market.

“Kenya is Africa’s most vibrant economy, and by tapping into the opportunity, especially taking the advantage of consuming African wine, we are likely to see a positive trend in our expansion programme,” she told PAV on the sideline of the event.

Izele further adds that with the brand having entered 16 countries in Africa, Namibia leading, the Kenyan market will add value to the trajectory of the company’s growth.

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